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We Had a great chat with The National to discuss sneakers and our role in the community. Sneakers are all about the human connection and the hustle, our collaboration with THAT Concept store is a proof that sneakers is an essential part of your lifestyle now.

Check out the full article below: 

https://www.thenationalnews.com/lifestyle/luxury/2021/10/13/how-ali-khalifeh-is-boosting-dubais-sneakerhead-community-even-in-the-pandemic/







youbetterfly x THAT
The art of streetwear, a collaboration between youbetterfly and THAT concept store in Mall of The Emirates.....
Stranger to my collection
Stranger to my collection in Abdu Dhabi Collectors week...
Youbetterfly
We the new culture, as we strive to build a genuine culture in this region we came up with this concept as a first step to achieve a vision that will serve the sneakerhead, basketball and streetwear community in the MEA.
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