RARE-ISM Event THAT x YOUBETTERFLY

THAT Concept Store and Youbetterfly teamed up to celebrate all things hype with Rare-ism, a 2 weeks exhibition exploring the culture of rare and collectible sneakers, streetwear and luxury fashion.

in the press:

https://www.gqmiddleeast.com/news/rare-ism-that-concept-stores-celebration-of-all-things-hype

https://www.milleworld.com/rare-ism-dubais-latest-sneakerhead-get-together/

https://buro247.me/culture/buro-loves-culture/rare-ism-dubais-not-so-usual-gathering-for-sneakers-enthusiasts/?fbclid=PAAabBzxBzpmH25cw4iQ3EdysFRSQx-2dn5ZStKy84Xy67_zpVDh8-Qg0d3wo

Youbetterfly

We the new culture, as we strive to build a genuine culture in this region we came up with this concept as a first step to achieve a vision that will serve the sneakerhead, basketball and streetwear community in the MEA.

NIKE

NIKE

SUPREME

ADIDAS

MEDICOM TOYS

RARE-ISM Event THAT x YOUBETTERFLY