ago if you asked me and some of you already did:
you open in Dubai Mall?
was: I would never open in Dubai Mall for the below reasons:
A- I would like to keep the organic and raw form of my store, be it
a warehouse in an industrial area. It's a destination.
B- I didn't want it to be your typical sneaker store, the commercial
flashing aspect of the city.
C- Pricing, since we are a consignment and resale store I wanted to
keep our selling price fair compared to our cost structure. If you want to know
more about our pricing strategy you can check our blog post.
later, here we are
change my mind, I still believe in the same but we had to adapt the business
after 3 years, it's our bread and butter after all and here is why without
going into a lot of details:
- In 2017 we
were the only ones doing consignment and the first resale store in the
region. Our branch in al Quoz was a destination store for all Streetwear
lovers. Fast forward to 2022, I can count more than 10 Consignment/resale
shops in the main areas of the city "Of Dubai". This is a validation
that the market is there and it's big for everyone but being the first to
do this is no longer enough, therefore we had to scale. We didn't start the business in a commercial area, We built this from the ground up, We scaled the operation: From the Trunk, to the apartment, to a website, to a pop-up in Sole DXB 2017, to a small stand in a business center, to a small warehouse in al quoz and the rest is history.
- I believe in experiential
retail, and we managed to stay true to our organic and raw Brand ID while
opening the biggest mall in the region. If you haven't seen the store
yet, make sure to pass by and see our inverted basketball court, and our
Vitrine Display of things we were never supposed to have in our region.
happens next? The answer is simple, I never thought we would get here anyway
but here you go, we just kept pushing and doing what we love to do, minding our
business, surrounding ourselves with a strong team, one unit, and a strong
community of consignors and customers.
making a strong comeback this year, our commitment to the sneaker swap area is
the same with better presence and operation in place.
A lot of
questions to be answered, and a lot of work to be done. We will let our work do the
said it best: "Flex I do Work, Six I am like Mike" and so it went
down in the DM.
Our Store is now open at The Dubai Mall Level 2, right next to Reel Cinemas opposite the VR Park.
Make sure to review us here once you check the store: