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The art of streetwear,

A collaboration between youbetterfly and THAT concept store in Mall of The Emirates. The exhibition is curated for the street culture and sneaker collectors, the first of its kind sneaker art gallery in the UAE. 

Find us at Mall of The Emirates for the next 2 months (October 31st), bringing you the most sought-after items, sneakers, and collector items. We hope you enjoy the show.

yours truly youbetterfly 

https://www.instagram.com/p/CTe-6ImJLVc/?utm_source=ig_web_copy_link

In the press:

https://www.esquireme.com/style/fashion/55000-dubais-you-better-fly-brings-pop-up-sneaker-experience-that-concept-store

https://www.timeoutdubai.com/shopping/473431-you-better-fly-pop-up-mall-of-the-emirates 

https://dubaisavers.com/news/new-pop-up-store-opens-for-sneakers-lovers/

https://www.zawya.com/mena/en/press-releases/story/THAT_Concept_Store_partners_with_You_Better_Fly_to_create_a_unique_popup_sneaker_experience-ZAWYA20210905073232/

https://www.dubaishoppingguide.com/that-concept-store-partners-with-you-better-fly-to-create-a-unique-pop-up-sneaker-experience/ 

   

Al Quoz Creative District x youbetterfly
In line with the Dubai Creative Economy Strategy that was launched by HH Sheikh Mohammed bin Rashid Al Maktoum.....
How Ali Khalifeh is boosting Dubai's 'sneakerhead' community, even in the pandemic
W had a great chat with The National to discuss sneakers and our role in the community....
Youbetterfly
We the new culture, as we strive to build a genuine culture in this region we came up with this concept as a first step to achieve a vision that will serve the sneakerhead, basketball and streetwear community in the MEA.
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