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For its seventh edition, Sole DXB reached out to us to get our take on how it all started, street vs lux, reselling culture, etc...

youbettefly store now open
Nostalgia Hunter
My fascination ( I call it a fascination as I still get that same buzz and weird intrigue today) started when I was about 10....Written by: Ali Marsh ...
We the new culture, as we strive to build a genuine culture in this region we came up with this concept as a first step to achieve a vision that will serve the sneakerhead, basketball and streetwear community in the MEA.
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