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Originally released in a slick black "Master" colorway to honor Russel Westbrook's younger brother's graduation from Oklahoma University, the court runner gets a new release with an all-white colorway that makes room for DIY customization. The "Do It Yourself" way.

We couldn't sleep on this release so we coped and decided to do another project with waxfeller. The pair come with another pair of pen (red and blue branded with the Jumpman logo) but we decided to get creative and draw the journey of youbetterfly: the past, the present, the future. 

The colorway boasts a tonal white upper and icy outsole that acts as a clean canvas for personalization, adding to this The Why Not embossed on the tongue of the shoes. 

We started with the main elements that led to youbetterfly: 

1- The gloves for Ali Clay and our history in boxing that shaped our personality.

2- The Sneakers and our love to Basketball.

3- The Butterfly and our love to flying.

4- Numbers 23 and 8 (our number in all sports and teams we played for).

5- The book that stands for knowledge, family and close friends.

6- IT since it's the foundation of everything we did and continue doing.

7- The light bulb that stands to light and our lifetime support.

8- Create, since there is always a room to create.

Enjoy the below process:

SC Waxfeller Collab
We enjoyed working on this project with waxfeller the local Sneaker artist .. bleaching distressing the Jordan 4 x Levi’s that dropped in November 201...
solecleanse x youbetterfly soft-launch
Saturday May 12, 4:00 - 8:00 pm we organized the first youbettercleanse event......
We the new culture, as we strive to build a genuine culture in this region we came up with this concept as a first step to achieve a vision that will serve the sneakerhead, basketball and streetwear community in the MEA.
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